TARGET 120620

THE CENTER COURT OF
EVROPEISKIE TORGOVIE TSENTR
(the European Shopping Mall in Moscow)

_{The center (food) court of Moscow's European Shopping mall.}

If you happen to go to Moscow for on-site feedback for this session, you will want to either take the metro to the Kievskaya Voksal (Kiev station), or grab a cab and tell the driver to go to the intersection of "Bolshaya Dorogomilovskaya ulitsa" and "Prospekt Kievskovo Voksala". (Yeah! Take the metro).

Directly across from the metro station is one of Moscow's newest and most modern shopping malls - an eight-story tall cathedral to commercialism, right there in the heart of one of what was once the seat of communism.

This is the "Evropeiski Torgovie Tsentr" (the European shoping mall). In it, you will find a Starbuck's, a Lego's store, Swatch watches store, TGI Friday's restaurant, Il Patio's Mexican food, Goodman's Steak House, and other merchants selling products from the U.S. and Europe.

But one of the most spectacular features is the big blue escalator that transports people between the 8 floors of merchants, salons and botiques.

_{Shown here is only the lower half of it (4 floors)}

As in all of Europe, the floors are numbered "Ground", then floors 1 through 7 are above that. So U.S. tourists often look on the mall map and see that the store they want to visit is on, say, floor number four. They get onto the escalator and are soon found wandering around floor number 3 (what would be considered the fouth floor in the U.S.), lost and looking for the store that is still one floor above them.

_{The mall clock}

As you can see in the very top picture, the court also has a very large clock around which is a food court. The clock is actually a fountain, or group of fountains that are capped by class domes. The normally blue colored lights turn red to tell the minute (outer ring) and the hour (the large roman numerals submerged in the water of the pool).

_{The time is 6:06.}

_{There are also elevators}

For those who can't or don't want to take the escalators, there are glassed-in lifts (elevators) that move to the floors.

The mall opens at 10AM and closes at 10PM every day except Saturday, when the closing time is 11PM. Thousands of people pass through this area every day, so the sounds and activities of people are perceptions which are common for every level of viewing.

FEEDBACK MAP



If you got impressions for which this feedback is insufficient, more information,
pictures and videos can be found at the following web sites:

Moscow Russia Insiders Guide (a visitor's personal experience)
Agent Provocateur (Google street-level viewer & info)
Trip Advisor (tourists' personal ratings & stories)
YouTube video (38 seconds long)